Apple hikes some MacBook and iPad prices, blaming rising chip costs
- company Apple
- company Forrester
- company Valve
- person Paolo Pescatore
- person Tim Cook
- product GTA 6
- product Steam Machine
- product Switch 2
Apple is increasing the prices of MacBooks and iPads worldwide due to rising memory and storage chip costs, with some models seeing price hikes of nearly 20%.
The price of the MacBook Pro with 1 terabyte of storage has risen to $1,999 from $1,699, while Apple's lowest-priced laptop, the Neo, has increased from £599 to £699 in the UK[1]. Apple attributed the price increases to an 'extraordinary surge' in demand for chips to power AI data centres, stating that they have 'never seen a component price increase this much, this quickly'[2]. The company has not included iPhones in the price increases. Tech analyst Paolo Pescatore said the move shows the 'AI boom was now affecting consumer electronics'. The price hikes follow other firms increasing device prices to absorb rising hardware costs, with the world's largest chipmaker, Taiwan Semiconductor Manufacturing Company (TSMC), also citing inflation as a factor in rising costs.
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