Google must let publishers opt out of AI Search features, rules UK
Google must allow publishers to opt out of its AI Search features under a new UK regulatory ruling, the Competition and Markets Authority (CMA) announced. Publishers will also be able to prevent their content from being used to 'fine-tune' Google's AI models.
The CMA's new conduct rule requires Google to give website owners more control over their content's use in AI Search features like AI Overviews. Google will also ensure that publisher content is 'properly attributed, using clear links,' in AI-generated search results[1]. Websites that opt out entirely won't receive traffic or impressions from generative AI features, according to The Verge[1]. Google says this control won't be used as a ranking signal for search results outside of AI Search features, a claim supported by both The Verge[1] and TechCrunch[2]. The opt-out option will initially be tested with a subset of U.K. publishers before being rolled out globally. The CMA pushed Google to give website publishers a choice in January, following Google's designation as having 'strategic market status' in October[2].
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Background sources we checked (3)
- en.wikipedia.org ↗ Gemini (also known as Google Gemini and formerly known as Bard) is a generative artificial intelligence chatbot and virtual assistant developed by Google. It is powered by the family of large language models (LLMs) of the same name, after previously being based on LaMDA and PaLM …
- en.wikipedia.org ↗ Google LLC ( , GOO-gəl) is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It…
- en.wikipedia.org ↗ Google Search (also known simply as Google or google.com) is a search engine operated by Google. It allows users to search or ask for information by entering keywords or phrases on a website page or in an installed application program. Google Search uses algorithms to analyze an…